Frequently Asked Questions
(Q) – WHAT IS THE SIMPLE TRUTH?
(A) The Simple Truth is an organization whose aim, through our Gold Shield Campaign, is to reach out to businesses large and small to adopt our Gold Shield program which gives a percentage of consumer purchases directly towards solving the most critical problems of our time, Veteran PTSD and Cancer.
(Q) WHAT IS GOLD SHIELD?
(A) Gold Shield is a campaign set forth by The Simple Truth to call businesses and consumers to action in order to effectively stop two pressing issues of our time, Veteran Suicide and Cancer.
(Q) HOW DOES GOLD SHIELD WORK?
(A) Local retailers sign up for a Gold Shield membership. the membership is seventy five cents a day. this will allow the comprehensive advertising that The Simple Truth will conduct in The Gold Shield Campaign – promoting those businesses via Gold Shield’s radio, television, public billboards and social media campaign.
(Q) WHERE CAN I SHOP GOLD SHIELD?
(A) Wherever you see our Gold Shield decal, whether that be online, in a participating business, or via a company that is a Gold Shield member.
(Q) WHO DOES GOLD SHIELD HELP AND WHERE DOES THE MONEY GO?
(A) The Simple Truth’s Gold Shield Campaign helps veterans who are plagued by the continuous epidemic of Veteran Suicide, on average, 22 Veterans are committing suicide every day. The Simple Truth also raises funds and awareness for cancer research. the campaign promotes these causes equally. Gold Shield members direct 100% of donations to organizations like ‘A Matter Of Honor’ which is a 501 (c) (3) non-profit. A Matter Of Honor is an organization that’s sole purpose is to help those in need. Those Veterans who gave everything they had to keep Americans safe.
(Q) ARE THERE OTHER CAUSES THAT GOLD SHIELD WORKS TO SUPPORT?
(A) At this current time, Gold Shield’s primary goal is to end Veteran PTSD, and to end the epidemic of Cancer. Our intentions are to bring awareness to what has taken the lives of more Americans than the Vietnam war. Realistically – double the amount of members of our military who died during the Vietnam war have died since the war ended due to the epidemic of PTSD which ultimately led to their suicide. The time has come to raise awareness and funds; and to once and for all, end cancer. The present, slow, rate of cancer research is unacceptable. We cannot think of anything else that is more of a priority.
(Q) DOES THE SIMPLE TRUTH GOLD SHIELD HAVE FUNDRAISING EVENTS?
(A) Our fundraising events are enrolling new members into The Simple Truth’s Gold Shield Campaign and filming testimonials of our merchant members.
(Q) IS THE SIMPLE TRUTH LOCAL OR NATIONWIDE?
(A) The Simple Truth is launching in all advertising venues; rolling out nationwide in strategic states to best use the advertising dollars, which can be provided for only .75 cents a day.
(Q) WHY VETERAN SUICIDE AND CANCER RESEARCH?
(A) These two epidemics are horrific. The fact of the matter is that the number of people who have, and continue to, die directly because of them; must be brought down dramatically. With the awareness that Gold Shield will bring to our nation, it is firmly believed that this awareness will be the first step in ending this epidemic. Uniting the public and merchants will provide the funding needed to find the solutions. With the support of Gold Shield members we can put an end to these problems once and for all.
(Q) WHERE DOES THE SIMPLE TRUTH GOLD SHIELD RECEIVE FUNDING?
(A) Through membership fees that are given by the Gold Shield members. Gold Shield Members also donate to the cause through A Matter of Honor, a 501 (c) 3 Non-profit.
(Q) I AM A VETERAN, HOW DOES THE SIMPLE TRUTH GOLD SHIELD HELP VETERANS DIRECTLY?
(A) The funds collected every year by The Gold shield Campaign are given to ‘A Matter Of Honor’. ‘A Matter Of Honor’ is a 501 (c) (3) non profit organization that uses its expertise in order to help the veterans who need assistance in a variety of ways, including, but not limited to the good work of Dryhootch, and Reining Liberty Ranch. We help veterans directly so that we can all put an end to this epidemic that has destroyed so many lives.
(Q) IS THE SIMPLE TRUTH/GOLD SHIELD TAX EXEMPT?
(A) All donations made by our merchant members go directly to 501 (c) 3 Non Profits. All Donations are tax exempt (subject to standard 501 (c) 3 non-profit donation rules).
(Q) HOW CAN I CONTACT THE SIMPLE TRUTH?
(A) Through our website at www.thesimpletruth.us/contact we are available to help at any time.
(Q) WHY SHOULD MY BUSINESS SIGN UP TO BE A GOLD SHIELD MEMBER?
(A) If you have an interest in truly doing your part in ending these two epidemics; by becoming a Gold Shield Member, you can. Your business’ sales will increase due to our tremendous level of advertising, and your assistance financially will directly help those that are plagued by the tragedies of veteran suicide as well as those who are suffering with cancer. It’s something your customers would like to know your company does, and in turn they will support your business more regularly.
(Q) WHAT TYPE OF BUSINESSES CAN BECOME GOLD SHIELD MEMBERS?
(A) The Simple Truth welcomes any and all businesses, small and large, to The Gold Shield Campaign. What matters is the desire for these businesses to help.
(Q) WHAT ARE MY RESPONSIBILITIES AS A GOLD SHIELD MEMBER?
(A) Simply run your business as you normally would, continue to grow; and know that every improvement you make for your customers, employees, and yourself is now also growing support for those who are truly in need.
At the end of the tax year we ask you to be as generous as you can with a tax deductible donation. Your donation goes directly to solutions for these two epidemics – Veteran PTSD and Cancer Research.
(Q) WHERE CAN I FIND GOLD SHIELD?
(A) Look us up at www.thesimpletruth.us
(Q) WHAT IF I WANT TO DONATE PRIVATELY?
(A) We point all those who wish to make a donation to A Matter of Honor, who can accept private donations.
(Q) WHAT IS THE TYPE OF IMPACT THAT THE GOLD SHIELD WILL HAVE ON MY BUSINESS?
(A) The Simple Truth’s Gold Shield Campaign has a strategic marketing plan with exposure via radio, television, social media and other venues.
The campaign lets consumers, old and new, known of your effort in coming to the front line, battling Veteran PTSD and eliminating Cancer Research.
(Q) WILL THE SIMPLE TRUTH‘S GOLD SHIELD CAMPAIGN HELP MY BUSINESS TO GROW? WHAT, REALISTICALLY COULD BE THE BENEFITS FROM JOINING THE SIMPLE TRUTH?
(A) The Gold Shield Campaign guarantees that the work of our organization will increase customer awareness for your business. Exposure to the Gold Shield brand, which is publicized through television, radio, print, out of home, social media, and other forms of digital and practical advertising, will strengthen your consumer loyalty, and strengthen your ability to grow as a company.
(Q) IF I HAVE MORE THAN ONE LOCATION FOR MY BUSINESS, IS IT THE SAME PRICE FOR THE MEMBERSHIP?
(A) Our minimal price of just .75 cents a day for your company’s membership is per location. Such a nominal fee is a worthwhile investment, in that your company will receive a tremendous amount of advertising exposure via our national television, radio, and social media campaigns.
Please, Contact us if you have any other questions.