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What can you do?

Gold Shield costs us nothing and gives them everything… Shop where you see the Gold Shield.

Gold Shield is an organization of businesses, both large and small, that have pledged to put an end to the disgrace that is Veteran suicide, and to accelerate research into various cancers that are also killing our Veterans at outrageous rates.

When you shop Gold Shield, you’ll be making a direct impact on the lives of our Veterans and their families.

You can help ensure that every Veteran and cancer victim will receive the help they deserve.

We bury our loved ones unnecessarily every day, and we can’t continue to do so. Please shop Gold Shield; by The Simple Truth, which supports cutting-edge treatment for Veteran PTSD, suicide prevention, and cancer research and treatment.

For more information click here.

Cancer Research

People are left helpless and suffering at the hands of a deadly, yet treatable, illness. It takes lives before they have a chance to be truly lived… There is an end in sight though. We need to #StopTheBurying.

The more we accelerate Cancer Research the sooner we get to the solutions and cures that we need so badly… this must be a top priority!

Why should I be a Gold Shield member?

The Gold Shield Campaign will be advertising nationally in order to drive sales at Gold Shield stores across the country.  In this way, Our Veterans, those with cancer, and Gold Shield Member Businesses will profit.

People in need and Gold Shield Members will all be better for it.